Welcome to Scout Consulting WI
At Scout Consulting WI, we help small businesses thrive by offering strategic marketing consulting, fractional CMO services, and hands-on business growth guidance. Led by U.S. Navy veteran Ray Hoffman, our approach combines real-world leadership with practical marketing, sales, and operational expertise. Whether you need help with social media, brand messaging, sales processes, or full business strategy, we're your trusted partner.
Our Expertise
Scout Consulting WI specializes in comprehensive, results-oriented support across three core areas:
- Marketing Consulting: From strategy to execution, we manage digital campaigns, social media, content marketing, branding, and analytics to help you grow online.
- Sales Consulting: We optimize your sales funnel, train your team, and build repeatable processes to convert leads into loyal customers.
- Fractional CMO Services: Our part-time marketing leadership solution brings senior-level strategic planning and direction to your business—without the full-time cost.
We combine hands-on experience with actionable strategy to deliver real growth for small businesses across Wisconsin.
Why Choose Scout Consulting WI?
Experience. Insight. Results.
We are committed to delivering exceptional value to our clients. Our personalized approach ensures that we understand your specific challenges and provide solutions that make a real impact.
Our Commitment to You
- Customized Strategies: Solutions tailored to your business goals.
- Expert Guidance: Access to seasoned professionals with diverse industry experience.
- Collaborative Partnership: We work closely with you every step of the way.
- Measurable Outcomes: Focused on delivering tangible results and ROI.
Our Approach
Collaborative. Strategic. Effective.
- Assessment: We conduct a thorough analysis of your business to understand its strengths and areas for improvement.
- Strategy Formulation: We develop actionable strategies aligned with your objectives.
- Implementation Support: We assist in executing the strategies, providing support and guidance.
- Performance Monitoring: We track progress and adjust plans as necessary to ensure success.
Industries We Proudly Serve
At Scout Consulting, we specialize in helping small and mid-sized businesses grow smarter — not just bigger. From brand strategy to digital execution, we provide tailored marketing, sales, and operations support for a wide range of industries that are built on hustle, heart, and community impact.
Professional Services
We help law firms, accounting firms, agencies, and advisors position themselves as trusted leaders in their field with compelling branding, referral strategies, and digital credibility.
Retail & E-Commerce
From boutique stores to fast-growing online shops, we create retail marketing strategies that drive foot traffic, optimize product funnels, and increase average transaction value.
Healthcare & Wellness
Chiropractors, therapists, coaches, and wellness clinics count on us for patient acquisition systems, educational marketing, and ethical outreach that builds lifelong loyalty.
Construction & Home Services
Whether you're a contractor, landscaper, HVAC technician, or remodeling expert — we know how to position your skills, build your pipeline, and scale your local visibility.
Hospitality & Food Service
Restaurants, food trucks, caterers, and boutique hotels turn to us to boost customer loyalty, manage seasonal promotions, and make the most of word-of-mouth and digital channels.
Real Estate
We support agents, brokers, investors, and inspectors with personal branding, hyperlocal SEO, lead generation, and open-house strategies that close deals faster.
Nonprofits & Community Organizations
Mission-driven organizations deserve marketing that moves people. We help nonprofits grow awareness, increase donations, and expand impact — even on lean budgets.
Startups & Tech
From SaaS to mobile apps to freelance developers, we help early-stage tech brands find their voice, gain traction, and scale strategically with limited resources.
Manufacturing & Product-Based Businesses
We bring local makers, manufacturers, and wholesalers to market with storytelling, distributor outreach, packaging strategy, and B2B growth campaigns.
Education & Training Providers
Tutors, coaches, and course creators need smart, scalable marketing. We deliver systems to attract learners, build authority, and maximize student retention.
Why We’re Different
We don’t just talk strategy — we roll up our sleeves and help implement it. Every industry we serve is backed by real-world experience, measurable results, and a passion for small business success.
📩 Ready to grow your business in your unique industry?
Let’s start with a free discovery call.