Scout Consulting LLC
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Scout Consulting LLC
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Fractional CMO

 A Fractional CMO provides expert marketing leadership without the full-time cost. They help refine strategy, optimize budgets, drive growth, and train teams—ensuring your marketing delivers results efficiently and affordably. Perfect for scaling businesses that need high-level expertise on a flexible basis. 

Strategic Foundations Package

 Ideal for:  Small businesses or startups without a structured marketing plan. 


Includes: Brand & market analysis to refine positioning
✔️ Development of a marketing roadmap with clear, budget-conscious goals
✔️ Competitive & audience research to define targeting
✔️ High-level content & social media strategy aligned with budget priorities
✔️ Basic SEO & website audit with actionable insights
✔️ 90-minute monthly strategy session to refine direction and optimize spending

💰 Investment: $2,500/month (3-month minimum)

Marketing Implementation Package

 Ideal for:  Companies with a marketing strategy that need expert execution & budget oversight. 


Includes: Everything from the Strategic Foundations Package
✔️ Hands-on execution of marketing strategies (SEO, social, email, content)
✔️ Social media & content calendar development (12 posts/month)
✔️ Monthly blog topics & email marketing guidance
✔️ Referral & loyalty program development to increase customer retention
✔️ Budget tracking & recommendations to optimize ad spend and marketing efficiency
✔️ Monthly 2-hour strategy session + bi-weekly progress updates

💰 Investment: $4,500/month (3-month minimum)

Growth & Optimization Package

 Ideal for:  Companies needing consistent audience growth, optimized campaigns, and improved ROI. 


Includes: Everything from the Marketing Implementation Package ✅
✔️ Paid advertising strategy & management (Google Ads, Meta Ads) with budget control strategies
✔️ Conversion rate optimization (CRO) for higher lead generation
✔️ Advanced SEO optimization for long-term search visibility
✔️ Influencer & partnership strategies to amplify brand exposure
✔️ Quarterly budget review to track spending, analyze ROI, and adjust strategies

💰 Investment: $6,500/month (6-month minimum)

Team Training & Advisory Package

Ideal for:    Companies preparing to transition marketing responsibilities while maintaining budget oversight. 


Includes: Everything from the Growth & Optimization Package ✅
✔️ Hands-on training & mentorship for internal marketing team members
✔️ Creation of Standard Operating Procedures (SOPs) to streamline execution & spending
✔️ Tech stack recommendations & automation setup to reduce unnecessary costs
✔️ Weekly team training sessions to develop marketing expertise
✔️ 3-month structured transition plan to ensure budget-friendly continuity

💰 Investment: $7,500/month (6-month minimum)

Leadership Transition & Support Package

Ideal for:  Companies wanting to transition from a Fractional CMO to a sustainable leadership model without overspending. 


Includes: Everything from the Team Training & Advisory Package ✅
✔️ Support in hiring or promoting an internal marketing lead while keeping recruitment costs controlled
✔️ Guidance in structuring leadership transition and aligning spending with long-term goals
✔️ Final strategy review & marketing handover with budget considerations
✔️ 3-month advisory support post-transition to ensure financially sustainable growth

💰 Investment: $8,500/month (minimum 6-month engagement)

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Scout Consulting LLC

Oconomowoc, Wisconsin 53066, United States

262-468-6651 ray@scoutconsultingwi.com

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